When venturing online as a trader, you are optimistic about making huge profits selling products and delivering services. However, many entrepreneurs give up when it downs on them that things are no longer as they expected. Well, here, there is huge competition, and this is considered a struggle for those with hearts of steel. To realize profits in your e-commerce store, you need to spend time and money marketing it. It is only through constant marketing that you will have it rank highly on search engines. People employ diverse marketing strategies such as email marketing, social media marketing, SEO campaign and much more. Good news is that these days, marketing your site through the use of explainer videos is a new method that has proofed viable among many online entrepreneurs. As such here are the reasons why you need to try it out before you think of quitting.
1. Makes You Rise to A Professional Level
These days creating a professional website is a matter of minutes, and one doesn’t even have to be a guru to come up with one, only a free template. With a site up and running, spicing it up with an explainer video will give it some sense of professionalism making your visitors trust you even more. Explainer videos make your website to appear genuine and reliable as your visitors will have an impression that you have invested quality time and resources in explaining your company products and services.
2. They Promote Your Products and Services
The ability of an explainer video of being easily shared makes it an exclusive tool for marketing and promoting your products and services. These videos can be shared on social media and other free video hosting sites, can be sent through the mail as links, and also shared on web publications, and in the end, reach a broad audience. They at times land on people who may never have visited your site was it not for the video. In the end, you gain a huge following, high traffic on your site and a high conversion rate.
3. Trust and Brand Awareness
Startups find these videos handy in building brand awareness. With a high-quality video, a positive first impression is created. This first impression will boil down to your products and brand. They help one to connect with their audience on a personal and emotional level and in the end creating trust in your brand. So why not use it today?
— BIOS LU (@bios_lu) 12 de abril de 2018